Sale Price for Target Margin

Work backwards from cost and fee rate to the list price you need.

Formula

Required price ≈ (COGS + target profit + fixed fees) ÷ (1 − fee rate), then adjust for shipping if you eat it.

Worked example

COGS $10, want $8 profit, ~13% fees → list around $20.69 before shipping quirks.

Cost of goods ($) Target profit ($) Fee rate (%) Fixed fees ($)

Source & last checked

Uses the same platform fee sources as the fee calculators on this site.

Last checked: 2026-09-25

FAQ

Which fee rate should I use?

Use your platform's published rate or the matching fee calculator on this site.

Does shipping change this?

Yes if you offer free shipping — add shipping cost into COGS.

Is this advice?

No — planning math only.

Related tools

Etsy fees
eBay fees
USPS DIM weight

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